SCBWI Pre-Conference Interview: Jean Feiwel

As part of SCBWI Team Blog pre-conference interviews, I had the opportunity to chat with the wonderful Jean Feiwel on the phone.


From the SCBWI conference website:


Jean Feiwel's career in publishing started in 1976 at Avon Books where she rose from Editorial Assistant to Editorial Director of Books for Young Readers. In 1983, she was hired away to Scholastic.  During her tenure as Editor-in-Chief and Publisher at Scholastic, Jean is credited with inventing middle grade series publishing with the creation of Ann Martin’s Babysitter’s Club, R.L. Stine’s Goosebumps, Katherine Applegate’s Animorphs, and the historical fiction series, Dear America. When pressed, she will also admit to being involved with the acquisition and publication of the Harry Potter series. In February 2006, Jean left Scholastic and joined Macmillan as Senior Vice President and Publisher. At Macmillan, she has launched Feiwel & Friends, her own commercially minded hardcover imprint, as well as a paperback/backlist program culled from FSG, Henry Holt and Roaring Brook’s lists, called Square Fish.  In January 2009, she was promoted to SVP Publishing Director of the new consolidated Macmillan Children’s division.

It was a real pleasure to speak with her. From our conversation, here are a few of the questions Jean answered for me:

You, along with three other industry professionals, will speak on a panel about Children’s Books today and tomorrow. In a time full of change, and at times negative talk, what gets you and keeps you excited and makes you feel optimistic?

I’m essentially a glass half full kind of person. I have always been enormously adaptable, and forward looking, and I love what I do. I love working with new authors and the ones that I’ve built already. I like the combination of discovering new talent while maintaining relationships that I’ve already established. The reason for the name Feiwel & Friends is: make new friends but keep the old, one is silver and the other’s gold. That represents my philosophy of publishing.

Young adult books are on fire right now. Why do you think young adult books are leading the way in the book sales and are today’s hot market?

I think that because there were plenty of middle grade series that sort of created that audience. I think Harry Potter being the most instrumental. I think Harry Potter was huge. I think it galvanized reading in general for kids, and for a whole population at a time. I think that’s part of it. And I think these things are cyclical. I’ve been around long enough to see there have been periods of times where young adult has been the dominant category and I’ve seen it over populate and max out in a way and sort of go into a hibernation.  I’m not surprised to see it so strong at this point. I think Stephanie Meyer happened to be somebody who hit a cord at the right place at the right time. The audience was there and waiting.

In that whole cyclical nature of things, does that also bring hope and optimism for the picture book?

I really feel like the demise of the picture is strongly overstated. I found with working with the press, in some ways, they want to sell papers, they want people to read what they write, so they tend to exaggerate. This is certainly an exaggeration. I think there is no doubt that the picture book category has changed, in that, kids are being hurried through childhood and hurried through the category…Kids want to read that reading book that chapter book, they want to feel accomplished and if they’re are being read to from the time they are in utero then they are not going to sit there with Bread and Jam for Francis, they’re going to want to be pacing through, along side of their brothers and sisters, the older books, so I think that has contributed to the category being smaller or in decline. But I think that’s okay because I think all of us have over published in the category. I think that a lot of books that duplicate each other. It’s a matter of being smarter in your publishing, and more focused. There’s definitely still an audience there, and it’s just a matter of not flooding the category. That would make for a healthy business all around.

As you and your fellow editors look to acquire books, is there one element that grabs you each time, that one essential element?

I say this in my rejections letter, if I don’t emotionally connect with something I’m not going to respond to it. There’s something about the story that has to pull on my emotions in some way. It has to make me laugh. It has to be very dramatic. It has to surprise me. Something has to happen for me to respond to a story. Even it’s something I’ve heard a lot , even if it’s yet another vampire story, if there’s something in it that feels fresh or emerges in some surprising way I’ll will respond and go after it. There has to be something emotionally alive in it for me.

Don't miss your chance to hear from Jean Feiwel and many others at the upcoming SCBWI conference in NYC. Register HERE.

SCBWI Pre-Conference Interview: Ginger Knowlton

I'm pleased to welcome Ginger Knowlton to Cuppa Jolie. Ginger will be sharing her views, along with three other agents, on the final panel of the conference: The Current Market for Your Work. 

From the Curtis Brown LTD website. 

Ginger Knowlton, Executive Vice President

Ginger Knowlton represents authors and illustrators of children's books in all genres, as well as a few adult book authors. Her list includes Newbery Medalists, Newbery Honor and Printz Honor winners, Edgar and Lambda winners, a Sibert and Orbis Pictus winner, New York Times bestsellers, and a host of other delightful and talented clients. Ginger started working at Curtis Brown as an assistant to Marilyn Marlow, one of the first literary agents to specialize in children's books in the 1960s. Working for Marilyn was a rite of passage, affectionately referred to as Curtis Brown’s "Boot Camp." Before joining the company, Ginger worked in the field of early childhood education in Sacramento and Mendocino, California. She has served on the Board of Directors of the Association of Authors' Representatives and currently serves on the Board of Directors of the Friends of the Library in her hometown in Westchester County.

And now on to the interview. How I love ending with an SCBWI success story! Read on...

Conferences can be a bit overwhelming. What advice do you have for conference-goers, especially those attending for the first time? 

Don’t be shy! Talk with other conference-goers, ask to sit with them at lunch, and if you came with a friend or group of friends, be sure to split up and do different things, so you can report back and share whatever you learned (or didn’t learn). Seek advice and camaraderie, and be open to listening as well as sharing. Go outside your comfort zone! Remember Eleanor Roosevelt’s wise words—“Do one thing every day that scares you.” (I’ll be doing that myself on January 29^th at the Grand Hyatt…)

Writers often ask, "How do I know when my work is ready to submit?" Do you have any sort of measuring stick or advice for knowing when? 

My simple answer is: it’s ready when it sings ~ but I realize that’s subjective.

My short answer is: No.

Everyone works differently, and different things work for different people. Some people are blessed with writing partners/critiquers who offer advice and feedback that is spot on. Others are not so lucky, and still others don’t have partners or critiquers at all. I think what can often help is asking someone else to read your work aloud to you, or better yet, ask him/her to record himself reading it, and then listen to that recording by yourself and then with others. Do you like it? Do others? Are you fascinated and eager for more? If it’s a picture book, is it just too long? Would a youngster fidget? Would you, if you had to read it to said youngster time and again? Do you feel like the reader just didn’t get it and you could have done better reading it yourself? If so, there might be a lesson for you there—it may not be the reader’s fault at all. (Sorry!)

I know some authors finish a manuscript and decide to submit it to a lot of agents/editors at once—sort of flooding the field—and I recommend that you start out slower than that, in case you get actual feedback from someone who might help you make the submission stronger for the next round. While it’s important to be open to advice and other opinions, it’s also important to stay true to yourself and your writing. I realize this sounds cliché.

Do you have a particular pet peeve when it comes to receiving queries/submission?

Well, like everyone, I want the query to be addressed to me (Ginger Knowlton), not to Curtis Brown or Ginger Knowlton Clark or Agent or Tracey Adams (hey, Tracey!). And please take the time to proofread your queries and submissions so there are no misspellings. With spellcheck available, there’s just no excuse for that. I’m not saying I won’t read it if there are mistakes, but it is distracting, and why distract me from your writing when you’re hoping I’ll be enthusiastic about it?

Can you share with us a client's forthcoming or recently published book that you're extra excited about? 

I cannot wait to see I’m Bored by Michael Ian Black, with illustrations by Debbie Ridpath Ohi, coming out in the fall of 2012—and it all came about because of SCBWI! Here’s a recap from Debbie herself: http://debbieohi.squarespace.com/mentees/2010/9/4/how-a-rejection-got-me-a-book-deal-my-career-changing-scbwi.html

Thank you so much, Ginger!

To register for the upcoming conference, or to learn more about SCBWI visit scbwi.org. 

Monday Moment #132: a writing prompt for your work-in-progress

(If you’ve already read this then skip past all the italicized blah-di-blah and start writing.) Monday Moments are writing prompts for your work-in-progress. They are questions that come from my experiences and are my favorite way to find out more about my characters. I find I learn a lot. Some of it I use. Some of it I don’t. But I always, always get to know my characters better just by answering the question. I hope you do too.)


Oh man, my friends. Have I ever dropped the ball, or what?

I promise it's not without good reason. My plate has been beyond...BEYOND full, and unfortunately I've had to gobble up many other things before getting to the yumminess that is this blog. I apologize for that. I hope it will change soon.

When has your character ever dropped the ball? What was at stake?

(An added note: I think the second question is an important one. With Cuppa, the stakes for missing a Moment aren't huge. Yes, I have guilt, especially when someone says, "Hey, where was Cuppa Jolie this week." Or something like that. You don't let me forget that I missed. But some stakes can be far bigger.)

Monday Moment #131: a writing prompt for your work-in-progress

(If you’ve already read this then skip past all the italicized blah-di-blah and start writing.) Monday Moments are writing prompts for your work-in-progress. They are questions that come from my experiences and are my favorite way to find out more about my characters. I find I learn a lot. Some of it I use. Some of it I don’t. But I always, always get to know my characters better just by answering the question. I hope you do too.)

No good, very bad blogger. That's me. Sorry for the inconsistencies lately. I should just say here and now, if it's a three day weekend (Monday being a holiday) there will be no Moment that day. Makes sense, right?But what happened to me yesterday? Honestly, life happened. I ended up with a family member at the ER (all is okay though). That threw my entire day for a loop.

Today is a Monday do-over of sorts. So, there ya go.

I know that in other parts of the country, school started in August, but here in the Seattle area, we just started last week. Yesterday was the first Monday of the school year. Truly, the school year in Seattle should run October to July, because our summer happens in August and September, but that's another subject.

So...the start of a new school year. And for us, it meant sending our oldest girlie off to middle school. *gasp* It's shocking. It was made harder by the fact that she was not at all looking forward to it. In fact, she was expecting her first day to be a no-good-horribly-very-bad day. Fortunately, because her expectation were so awfully low, it was actually all right. *phew* She even told a former teacher that she would give it a 7 out of 10. A huge relief for this mama, and yet, I can't believe she is a middle schooler.

Along with going back to school, there was some good old school shopping, which can be fun and insane all at once. But, one thing I especially noticed as we reached the end of summer was that the kids (and my husband) have favorite pieces of clothing they don't want to part with...no matter how stained, holey, or small they might be. Good grief!

Anyone else experience this? I'm sure I'm not alone.

My oldest has been wearing a pair of fake Uggs (even during the summer) and you can literally pull the toe up and see her little piggies inside. She also has a tank tap that had a small hole along her side that has now expanded into what looks like another arm hole. But does she want to get rid of them, or stop wearing them? NO! I believe this is a genetic thing passed on from my husband. (A little secret...when something gets *really* bad it might accidentally end up in the trash.)

What? What's that? Someone wants to call me out? Okay, fine! Maybe I have one or two things I have yet to let go of myself. So there.

How about your character? Does s/he have a favorite piece of clothing? (Describe it. Why is s/he they so attached? What would they do if something happened to it?)

Monday Moment #130: a writing prompt for your work-in-progress

(If you’ve already read this then skip past all the italicized blah-di-blah and start writing.) Monday Moments are writing prompts for your work-in-progress. They are questions that come from my experiences and are my favorite way to find out more about my characters. I find I learn a lot. Some of it I use. Some of it I don’t. But I always, always get to know my characters better just by answering the question. I hope you do too.)

Here's a question for you: How do you turn one lizard into two guinea pigs?

What? You find that question strange? Oh...or you think it's some kind of joke with a punch line, maybe?

No...it's a little something my children made happen, with a little help from their dad.

So, here goes. This is how you do it. (Warning: you may not want your children to read this post.)

One morning, not long after my husband had left for work, I get a call from him saying, "Open the garage and tell the kids to meet me outside."

This can't be good. You're with me, right? Warning bells.

Sure enough, my hubby arrives with a shoe box which contains a lizard, a lizard that didn't want to take no for an answer (he couldn't get it to leave his van or the road). I don't have to tell you how my children reacted to seeing this clingy lizard, except to say it was the exact opposite of my reaction. I wasn't the one who wanted to keep it.

I had all sorts of arguments for why we shouldn't: we needed to know what it was; if it was safe for the lizard; if we could provide what it need; and oh...the fact that it eats LIVE crickets.

Fred the Lizard

The kids got right to work. Don't let your children tell you they can't research online because mine learned right quick that the lizard, the one which hitched a ride on their dad's bumper, was a Northwest Alligator Lizard. They knew what it ate and what it needed to be kept as a pet. Next step? Call the local pet store to see if they had the supplies needed to keep the lizard. And, even more important, to ask if it's okay to keep it? Maybe it would just be cruel to the little guy.

Pet store fail! They said, "Hey. No problem. We've got what you need. Come on down. Oh...and you'll probably want to get a cricket habitat so you don't have to continually buy crickets."

Oh, joy!

Because I was so excited about this lizard, I thought it was only fair for the girls to fork over their own money for half the costs (and they agreed...I should have requested all the costs). Of course as we loaded up on lizardy needs at Pet Town, the girls checked out the mice, hamsters, and gerbils. Then after the we received the total and handed over $70 (FOR A LIZARD!) my youngest said, "We should've just got the mouse. It was only a couple bucks."

EEEEERCH! Uh...what? Did we not just spend all this time and money for a lizard?

As we loaded up in the car, realizing after all of that we'd actually forgotten to get crickets and meal worms for the lizard, we had a conversation. I had to ask, "Do you really want a lizard? Or if you had a choice would you prefer to have another rodent-pet (we've had gerbils in the past)."

The answer was fast and clear...they wanted something warm-blooded again. (Frankly, I was open to this because it meant no more lizard.)

In we went, stating our buyer's remorse to the nice girl behind the counter. We were able to return all the lizard supplies and now make a decision about what furry pet to bring home: The cute little white mouse with brown spots that was only $2? Or, that fat hamster...he's awfully cute. Another gerbil? Oh, but don't forget the nice girl behind the counter told us how incredibly sweet the female guinea pig was.

Guinea Pig!?!

Seriously, those things are huge. And not $2.

But, okay...let's hold the guinea pig just to check it out. That little black guinea pig snuggled into the girls' chests and made sweet squeaky sounds, and then it was my turn to hold her. 

Really? Why didn't anyone tell me that guinea pigs are so sweet. Not all squirmy and bitey like hamsters and gerbils. Well, there was no leaving without that pig. And on the way home, she was given her name: Charlotte.

Charlotte

And after the girls' Grandma and Papa fell in love with Charlotte, too, and the girls learned that guinea pigs are herd animals and are happier with a friend, Grandma decided she wanted to buy the girls a friend for their new addition. Welcome, Clarabelle.

Clarabelle

And what happened to the lizard that actually was given the name Fred? Well, we released him into the woods next to our house. And, believe it or not, not too many days later a very familiar looking lizard was under my hubby's van.

And that's how you turn one lizard into two guinea pigs.

Kids can be quite good at manipulating situations to get what they want. (Or at least mine are really good at doing it with me.)

What has your character been able to talk a grown up into doing or getting or saying?

What? No Monday Moment?

Please forgive me for missing the Moment yesterday. A headache took me out yesterday and posting the Monday Moment fell low on the list of to-dos (only the have-tos happened).

And, as tempted as I am to get it post right now, I will not. I'm going to make the Moment wait, along with the laundry and other to-dos and I'm going to get the writing done first (especially since my children are currently not here).

Care to join me, anyone? (We'll get to the Moment some time later. Promise.)

Monday Moment #129: a writing prompt for your work-in-progress

(If you’ve already read this then skip past all the italicized blah-di-blah and start writing.) Monday Moments are writing prompts for your work-in-progress. They are questions that come from my experiences and are my favorite way to find out more about my characters. I find I learn a lot. Some of it I use. Some of it I don’t. But I always, always get to know my characters better just by answering the question. I hope you do too.)


Sorry I missed you all last week. I was a bit busy doing the SCBWI-Team-Blog thing, helping to commemorate the 40th anniversary of SCBWI and the summer conference. I hope you followed along on the blog, but if you haven't check it out, it's there for the looking. It was one super special event. And a bit of a dream come true for me.

Whose lap am I all snuggled up on, you ask? Why that's just me and Judy Blume: an icon and my idol.

A giddy me with Judy Blume
(I'm not actually on her lap. She invited me to the arm of her chair.)

She was an absolute highlight for me. Judy Blume was the only reason I was a reader in Middle School. I've never really understood that whole freaking-out thing when someone sees a celeb they love and admire, that is until I was in the presence of Judy Blume. It all hit me; what she meant to me as a kid and what she means to me as a writer. The best part? She didn't disappoint. She's even more wonderful than I could have imagined, and I will forever remember her graciousness.

As much fun as I had in L.A., it was also so great to get home.

But something funny happened this time when my family picked me up from the ferry boat after I arrived back in Seattle. I sandwiched in the backseat of my parents' car right between my two girlies: the best place I could be. After I kissed and squeezed each of them, my youngest said, "You smell funny." Just what a mama wants to hear upon returning home.

So then my oldest gave me a whiff. "Yeah, you smell weird."

I replied, "Well, I probably smell a bit like hotel, and airplane, and train, and ferry with an added touch of Judy Blume (that above picture had only been taken hours before)."

Later, when I finally saw my husband, he said the same. "You don't smell like you."

It got me thinking about personal scents and where they come from: our homes, laundry detergent, foods we eat, and especially the products we use. All of those items that create my scent had changed over the week. The mix was all wrong, and my family could tell.

What are some of the things your character does and some of the items your character uses that create his/her scent (or that of another character your MC is around a lot)?